English & Fragance, Aestetics & Cosmetics
Les personnes qui préparent le BTS MECP vont être intéressées par les ressources relatifs à la rubrique English & Fragance. Elles vont y trouver des éléments pour préparer le dossier et se préparer à l’épreuve orale de compréhension. Voici les éléments qui peuvent être étudiés en anglais pour monter en compétences de manière efficiente : Expertise scientifique et technologique, Prestations esthétiques, Management d’une entité commerciale
Préparation à l’épreuve d’expression en continu et d’interaction (BTS) (BTS) – Préparation à l’épreuve de compréhension orale (BTS) – Glossary – Travailler à l’étranger – Jet Punk (Countries) – Brand content – Hunger games
English & Luxury
Cette section est utile pour les personnes qui ont fait le choix d’une école proposant une option Luxe dans le cadre du BTS MCO. Brand content – Glossary Luxury – Préparation à l’épreuve écrite (BTS MCO et SIO) – Préparation à l’épreuve orale (BTS MCO) – Travailler à l’étranger – Jet Punk (Countries)
Épreuve orale d’anglais (BTS MCO « Option Luxe »)
L’épreuve de compréhension orale se fait à la suite de l’écoute de l’enregistrement d’une piste audio (durée maximum : 4 minutes). Cette piste est écoutée à deux reprises avec a break de 2 à 3 minutes entre les deux écoutes. Par la suite, l’étudiante dispose de 10 minutes pour mettre en ordre ses idées. Ensuite, pendant 5 à 10 minutes, elle doit présenter ce qu’elle a compris (en français). Des questions peuvent lui être posées en anglais afin d’évaluer son niveau de langue.
Voici quelques ressources audio et vidéo spécifiques aux personnes qui préparent un BTS MCO « Option Luxe » : Travail d’écoute #1103 –
English & Cothing
Cette section est adaptée pour les personnes ayant fait le choix de préparer un BTS MMV (Mode et Métier du Vêtement). Préparation à l’épreuve d’expression en continu et d’interaction (BTS) – Préparation à l’épreuve de compréhension orale (BTS) – Glossary – Comment traduire en français un document technique rédigé en anglais ? – Comment traduire en anglais un document technique rédigé en français ? – Quiz d’entraînement (vocabulaire) – High heels (BBC Learning English) – Who needs a manbag ? – Jet Punk (Countries) – Brand content – Did you take over all hours ? – Dossier Modèle BTS English MMV –
Management de l’Univers de la Beauté
Comment présenter une entreprise en anglais ?
Diaporama sur l’épreuve d’anglais du MUB.
Etude de cas (MECP) : Adopt – Aroma-zone – Caliceo Lyon – Horace –Kiko – Marionnaud – Nocibé – Passion Beauté –Peggy Sage – Sephora
Etude de cas (Coiffure) : Barber Company – Camille Albane – Coiff & Co – Franck Provost – Jacques Dessange – Jean-Louis David – La boutique du coiffeur – Saint Algue – Shop Coiffure – Tchip
Here is a structured lesson in English tailored for BTS MECP (Métiers de l’Esthétique, Cosmétique, Parfumerie) and Hairdressing (Coiffure) students:
Discovering Customer Needs
Definition
Discovering customer needs is the process of understanding a client’s expectations, preferences, and concerns before providing a service or recommending a product.
In beauty and hairdressing, this step is essential to:
- Personalize the service
- Ensure customer satisfaction
- Build trust and loyalty
Objectives of the Consultation
The consultation helps to:
- Identify the client’s needs and expectations
- Analyze the client’s physical characteristics (skin, hair, scalp)
- Detect any contraindications (allergies, sensitivities)
- Propose appropriate treatments or services
- Enhance the customer experience
The Key Steps of Discovering Needs
Welcoming the Client
- Greet the client politely
- Create a friendly and professional atmosphere
- Use open body language and eye contact
Example:
“Good morning, how can I help you today?”
Asking Questions (Questioning Techniques)
Use different types of questions:
- Open questions → encourage detailed answers
“What kind of hairstyle are you looking for?” - Closed questions → confirm specific details
“Do you have sensitive skin?” - Alternative questions → guide the choice
“Do you prefer a natural or more sophisticated look?”
Active Listening
- Pay full attention to the client
- Avoid interrupting
- Reformulate to confirm understanding
Example:
“So, you would like a short haircut that is easy to maintain, right?”
Observation and Analysis
In Hairdressing:
- Hair type (dry, oily, damaged)
- Scalp condition
- Face shape
In Beauty Therapy:
- Skin type (oily, dry, combination)
- Skin condition (acne, sensitivity, aging)
- Lifestyle habits
Identifying Needs
Types of needs:
- Expressed needs: clearly stated by the client
- Implicit needs: not directly stated but observed
- Emotional needs: desire for relaxation, confidence, well-being
Proposing Solutions
- Suggest suitable services or products
- Justify your recommendations
- Adapt to the client’s budget and preferences
Example:
“I recommend a hydrating facial treatment because your skin appears dehydrated.”
Communication Skills
To succeed in discovering needs, you must:
- Be empathetic
- Use clear and simple language
- Adapt your speech to the client
- Maintain a professional attitude
Common Mistakes to Avoid
- Asking too many closed questions
- Not listening carefully
- Making assumptions
- Using technical vocabulary the client doesn’t understand
- Ignoring client concerns
Importance in BTS MECP & Hairdressing
This skill is crucial because it:
- Improves service quality
- Increases sales of products and services
- Builds customer loyalty
- Enhances the brand image of the salon or institute
7. Practical Example
Situation: A client comes for a facial treatment.
- Welcome: “Welcome! What would you like today?”
- Questions: “How does your skin usually feel?”
- Observation: Dry patches visible
- Identification: Dehydrated skin
- Proposal: Hydrating facial + suitable skincare products
Conclusion
Discovering customer needs is a fundamental professional skill in both beauty therapy and hairdressing. It ensures that every service is personalized, effective, and satisfying, leading to a better client relationship and business success.
If you want, I can turn this into:
- a revision sheet (fiche de révision)
- a role-play dialogue
- or an exam-style exercise 👍
Here is a structured lesson in English tailored for Management de l’Univers de la Beauté BAchelor and more precisely for students who have prepared the BTS MECP (Métiers de l’Esthétique, Cosmétique, Parfumerie) and Hairdressing (Coiffure) students:
Discovering Customer Needs
Definition
Discovering customer needs is the process of understanding a client’s expectations, preferences, and concerns before providing a service or recommending a product.
In beauty and hairdressing, this step is essential to:
- Personalize the service
- Ensure customer satisfaction
- Build trust and loyalty
Objectives of the Consultation
The consultation helps to:
- Identify the client’s needs and expectations
- Analyze the client’s physical characteristics (skin, hair, scalp)
- Detect any contraindications (allergies, sensitivities)
- Propose appropriate treatments or services
- Enhance the customer experience
The Key Steps of Discovering Needs
A. Welcoming the Client
- Greet the client politely
- Create a friendly and professional atmosphere
- Use open body language and eye contact
Example:
“Good morning, how can I help you today?”
Asking Questions (Questioning Techniques)
Use different types of questions:
- Open questions → encourage detailed answers
“What kind of hairstyle are you looking for?” - Closed questions → confirm specific details
“Do you have sensitive skin?” - Alternative questions → guide the choice
“Do you prefer a natural or more sophisticated look?”
Active Listening
- Pay full attention to the client
- Avoid interrupting
- Reformulate to confirm understanding
Example:
“So, you would like a short haircut that is easy to maintain, right?”
Observation and Analysis
In Hairdressing:
- Hair type (dry, oily, damaged)
- Scalp condition
- Face shape
In Beauty Therapy:
- Skin type (oily, dry, combination)
- Skin condition (acne, sensitivity, aging)
- Lifestyle habits
Identifying Needs
Types of needs:
- Expressed needs: clearly stated by the client
- Implicit needs: not directly stated but observed
- Emotional needs: desire for relaxation, confidence, well-being
Proposing Solutions
- Suggest suitable services or products
- Justify your recommendations
- Adapt to the client’s budget and preferences
Example:
“I recommend a hydrating facial treatment because your skin appears dehydrated.”
Communication Skills
To succeed in discovering needs, you must:
- Be empathetic
- Use clear and simple language
- Adapt your speech to the client
- Maintain a professional attitude
Common Mistakes to Avoid
- Asking too many closed questions
- Not listening carefully
- Making assumptions
- Using technical vocabulary the client doesn’t understand
- Ignoring client concerns
Importance in BTS MECP & Hairdressing
This skill is crucial because it:
- Improves service quality
- Increases sales of products and services
- Builds customer loyalty
- Enhances the brand image of the salon or institute
Practical Example
Situation: A client comes for a facial treatment.
- Welcome: “Welcome! What would you like today?”
- Questions: “How does your skin usually feel?”
- Observation: Dry patches visible
- Identification: Dehydrated skin
- Proposal: Hydrating facial + suitable skincare products
Conclusion
Discovering customer needs is a fundamental professional skill in both beauty therapy and hairdressing. It ensures that every service is personalized, effective, and satisfying, leading to a better client relationship and business success.